Identify your Target Audience:
-Oxygen Magazine
- Age: 20s to 40s
- Gender: Females
- Geography: USA
- Income Level: Middle (some) Upper Middle
- Education Level: mostly higher than High School
- Interests: fitness, health, nutrition, mental stability
The
Oxygen Magazine is designed specifically for women although there is a male version existing. In comparison to Mile Breaker they differentiate in the gender of their target audience. However, analyzing their advertisements, articles and the type of photographs they include there can be great similarities between both magazines. Mile Breaker includes nutritional recipes as well as Oxygen, both include reviews of tested and highly reviewed places where their audience can perform their interests and both include helpful tips from successful fitness trainers. As for the graphic design, Oxygen plays with vivid colors that are eye catching, their photographs are clear and colorful as well as in Mile Breaker. In both magazines their is great correlation with their goals and their target audience, weighting more in comparison to the only difference on the gender.
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