Saturday, December 22, 2018
Scouting Locations
All of the following were great locations but weren't inspiring enough and didn't capture the angle and brightness I was looking for. They were all taken at different locations and at different times. However, at the beginning they were all options because they were perfect running locations around Sarasota and if the project were to be further extended into including another two page article I would have probably used them.
Table of Contents Template
In all the magazines I researched, the style and/or format that was used included no more than two picture therefore, I decided to do mine just with one filling up the entire background. Since my article would include more then one picture, I decided it would me more eye-catching, clean and modern.
The articles I included cover informative topics and follow the format I created for my ninety flat plan. It includes best runner biographies, training schedules, reviews of the latest running gear, the health benefits of the sport and ideas for healthy snacks. These were chosen specifically for the targeted audience, as a runner I would want to see such articles.
Mid-Term Submission
Using publisher and the multiple helpful tools it come with, such as the Text Box, Word Art and many more I was able to properly adjust all the key items into the places I wanted them.
For my cover picture I decided it would be best to go with a simple track as the background, which was relevant to the overall theme of my magazine. I analyzed the idea of having a photograph of a runner (for the background) however, it would have been distracting for the reader, and they wouldn't fully pay attention to the intended advertised subheadings.
In the bottom left corner a space was left which is where a real magazine would have a bar-code stamped on it.
The size and the fonts of the text were each chosen carefully with the purpose of advertising an eye-catching title and the interesting subheading topics of the articles that would be discussed inside the magazine. As well for the table of contents, the lines surrounding the title are eye-catching components. The format is chosen with the purpose of emphasizing the photograph as well as the text.
Lastly, for the two page article the arrangement of the quote, the addition of the type training table and the pictures are all arranged in a format that was inspired from the magazines I analyzed.
For my cover picture I decided it would be best to go with a simple track as the background, which was relevant to the overall theme of my magazine. I analyzed the idea of having a photograph of a runner (for the background) however, it would have been distracting for the reader, and they wouldn't fully pay attention to the intended advertised subheadings.
In the bottom left corner a space was left which is where a real magazine would have a bar-code stamped on it.
The size and the fonts of the text were each chosen carefully with the purpose of advertising an eye-catching title and the interesting subheading topics of the articles that would be discussed inside the magazine. As well for the table of contents, the lines surrounding the title are eye-catching components. The format is chosen with the purpose of emphasizing the photograph as well as the text.
Lastly, for the two page article the arrangement of the quote, the addition of the type training table and the pictures are all arranged in a format that was inspired from the magazines I analyzed.
Friday, December 21, 2018
90 Page Flat Plan
A structured magazine makes it easier for the reader to navigate through it and not miss any of the important information provided, which are specially selected in relevance to the overall theme or topic, in this case the art of running,
For specific advertisements, there would be running gear such as the best caps, watches, kinesiology tape and glide, the top seasonal running shoes, and protein enhanced snacks and chosen races.
Articles such as biographies of the selected runners of the week, month and year, best recipes, analysis in depth of effective workouts and the best running trails around the world.
The advertisements were positioned in between articles in order for the reader to come across them as they switch from one article to the other.
For specific advertisements, there would be running gear such as the best caps, watches, kinesiology tape and glide, the top seasonal running shoes, and protein enhanced snacks and chosen races.
Articles such as biographies of the selected runners of the week, month and year, best recipes, analysis in depth of effective workouts and the best running trails around the world.
The advertisements were positioned in between articles in order for the reader to come across them as they switch from one article to the other.
Monday, December 17, 2018
Cover Design Template
For the initiation of my cover design I was firm on the decision of using the term Runner or Running in my heading title however, the magazines I analysed were already titled Runner's World therefore, it wouldn't have been the most original idea plus as I further thought about it, using the term did not quite fit the inspiring eye-catching style I was looking for.
I started by looking up inspiring quotes and I came upon one that referenced the effort it takes runners to reach the final miles in a race. So I came up with the title Mile Marker however, I was still not satisfied so I decided to continue the research into running terminology. Until I felt inspire by Mile Breaker. The meaning behind this references the emotion I, as runner, feel every time i'm about to break the last mile in a race.
For the font and color design I decided to stick to professional but different fonts that fit a modern style but still catches attention. The colors were specifically chosen to vary and fit the tones in the photograph used as the background.
As a final touch that would add to the realistic design of the cover, the right hand corner was left clear from any graphic designs with the purpose of representing the space used for a bar code applied by the company and/or the address sent to.
I started by looking up inspiring quotes and I came upon one that referenced the effort it takes runners to reach the final miles in a race. So I came up with the title Mile Marker however, I was still not satisfied so I decided to continue the research into running terminology. Until I felt inspire by Mile Breaker. The meaning behind this references the emotion I, as runner, feel every time i'm about to break the last mile in a race.
For the font and color design I decided to stick to professional but different fonts that fit a modern style but still catches attention. The colors were specifically chosen to vary and fit the tones in the photograph used as the background.
As a final touch that would add to the realistic design of the cover, the right hand corner was left clear from any graphic designs with the purpose of representing the space used for a bar code applied by the company and/or the address sent to.
Sunday, December 2, 2018
Magazine Research
In this particular magazine bright colors seem to be emphasized in the cover. There's a relaxing, encouraging, and thrilling mood emitted by the bright reds, blues, purples and pinks. It is clear to see that the editor intends to portray a happy feeling that comes with running, encouraging his audience to practice the sport.
Type of articles included are: Kevin Hart covering the details on his first marathon, descriptive page on a trail in Salt Lake City, Utah, advertisement like news, new recipes on meatless meals for thanksgiving, personal best exercises to lose weight, and myths on what to eat and not to eat that will make you a better performer in your sport.
Type of advertisements included are: Specialized Reebok running shoes, Swiftwick performing socks, Kinesiology Therapeutic Tape, TCS New York City Marathon, Emergen-C Vitamin C, Krave Beef Jerky, Epsom-IT Muscle Recovery Lotion and the Far Go Marathon.
Photography: There is a two page photography of a trail in Salt Lake City that strongly emphasizes the the different color rays emitted by a mid afternoon sun. Other photos are scattered throughout the articles for example every articles has no more than two small photographs dedicated to it, one is either used as a header or is positioned at mid right hand boarder of the page and the other is in the second page (if the article is more than one page).
Distribution number.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Type of articles included are: Kevin Hart covering the details on his first marathon, descriptive page on a trail in Salt Lake City, Utah, advertisement like news, new recipes on meatless meals for thanksgiving, personal best exercises to lose weight, and myths on what to eat and not to eat that will make you a better performer in your sport.
Type of advertisements included are: Specialized Reebok running shoes, Swiftwick performing socks, Kinesiology Therapeutic Tape, TCS New York City Marathon, Emergen-C Vitamin C, Krave Beef Jerky, Epsom-IT Muscle Recovery Lotion and the Far Go Marathon.
Photography: There is a two page photography of a trail in Salt Lake City that strongly emphasizes the the different color rays emitted by a mid afternoon sun. Other photos are scattered throughout the articles for example every articles has no more than two small photographs dedicated to it, one is either used as a header or is positioned at mid right hand boarder of the page and the other is in the second page (if the article is more than one page).
Distribution number.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Magazine Research
Cover layout: Includes a runner which seems to have been working out due to the sweat that is noticeable around his face, the shot is a clear, defined and focused close up of this person. Every detail on his face is emphasized due to the lighting. The cover also includes vivid colors, most commonly used in order to attract the readers attention. Most of the text is printed in white large and small font, in order for it to not blend in with the background allowing an easy view for the reader.
Articles: The content covered by the articles include information on proper hydration, the downsides of running, correlation between attitude and performance in a race, how to increase speed and tips on what to change in order to make your run exciting. The distribution of articles varies between two or three pages of advertisements.
Advertisements included are: the months best running shoes, the latest Garmin watches, Mirinda Carfrae Protein milk, Roka Phantom Glasses, and Starkist Tuna snacks.
Photos: High quality, detail defining photographs of runners before, during and after a workout. These photos capture the exact performing action and determination in the face of these runners.
Distribution number:
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Articles: The content covered by the articles include information on proper hydration, the downsides of running, correlation between attitude and performance in a race, how to increase speed and tips on what to change in order to make your run exciting. The distribution of articles varies between two or three pages of advertisements.
Advertisements included are: the months best running shoes, the latest Garmin watches, Mirinda Carfrae Protein milk, Roka Phantom Glasses, and Starkist Tuna snacks.
Photos: High quality, detail defining photographs of runners before, during and after a workout. These photos capture the exact performing action and determination in the face of these runners.Distribution number:
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Tuesday, November 27, 2018
Magazine Research
Cover layout: different shades of grey and black appear on the brick wall as the background while three runners (which seem to have gone through a workout) pose in a full shots. The use of dark colors makes an emphasize on the runners' appearance attracting the targeted audience. Subtitles of catching phrases are included in the cover as well advertising some of the topics that would be discussed in the magazine.
There's articles covering how to overcome injuries and how to push yourself to a maximum, the effects of consuming high levels of sodium before a race, what type of carbohydrates are the best to consume and the negative effects of indulging right after a race.
Advertisements included cover the best nutritious snacks, running accessories like body glide, recommended socks to improve blood circulation, trending running shoes and new technology that will efficiently help runners track every and each one of their activities.
Full body shots(cover): Discussed in the cover layout. Mid shots(articles): due to the limited space provided for the length of the article, the space for pictures is also limited. The editor includes an image that relates to the article, in these magazines the articles mostly discuss the achievements of certain runners therefore the images are mid shot of the person being analysed. Low angle shots
(advertisements): they range from back shots and close ups of the product being advertised and are composed of bright colors which are used to catch attention, close up to the product.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
There's articles covering how to overcome injuries and how to push yourself to a maximum, the effects of consuming high levels of sodium before a race, what type of carbohydrates are the best to consume and the negative effects of indulging right after a race.Advertisements included cover the best nutritious snacks, running accessories like body glide, recommended socks to improve blood circulation, trending running shoes and new technology that will efficiently help runners track every and each one of their activities.
Full body shots(cover): Discussed in the cover layout. Mid shots(articles): due to the limited space provided for the length of the article, the space for pictures is also limited. The editor includes an image that relates to the article, in these magazines the articles mostly discuss the achievements of certain runners therefore the images are mid shot of the person being analysed. Low angle shots
(advertisements): they range from back shots and close ups of the product being advertised and are composed of bright colors which are used to catch attention, close up to the product.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Monday, November 26, 2018
Magazine Research
The layout of the magazine is composed of a heading and multiple subtitles in different colors and fonts for example, the heading is orange and the largest in font followed by smaller black and white subtitles.
As for the photograph used for the design, there is a full body with background shot of two half-marathoners (information indicated by the magazine) runners at what seems to be the beach and near a bridge, the shot is bright due to the time of the day, there is multiple colors like, varied shades of light blue, brown and white.
Throughout the magazine you encounter articles on chosen locations that are recommended to run at, they include places like Yosemite National Park in California and Virginia Beach,VA. Other articles concentrate on healthy breakfasts Lean Greens and Mean, Berry Melon, Mango Tango and Orange crush. As well as interviews on runners that have competed on 5k's, 10k's, half-marathons and marathons, they mention things to avoid before and after the race, training exercises, warm ups and cool down and right apparel.
For advertisements there is dietary supplements, T-shirt quilts, Magnetic Bead Power active gear, medication for runners with joint pain IT band problems and more, as a major category there is the advertisement of multiple different distance races all throughout the U.S.
Type of photos they appear on the cover, table of contents and articles. In the table of contents there is multiple small pictures scattered for example, of famous runners crossing a marathon finish line, running gear pictures, food shots and metal awards.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
As for the photograph used for the design, there is a full body with background shot of two half-marathoners (information indicated by the magazine) runners at what seems to be the beach and near a bridge, the shot is bright due to the time of the day, there is multiple colors like, varied shades of light blue, brown and white.
Throughout the magazine you encounter articles on chosen locations that are recommended to run at, they include places like Yosemite National Park in California and Virginia Beach,VA. Other articles concentrate on healthy breakfasts Lean Greens and Mean, Berry Melon, Mango Tango and Orange crush. As well as interviews on runners that have competed on 5k's, 10k's, half-marathons and marathons, they mention things to avoid before and after the race, training exercises, warm ups and cool down and right apparel.
For advertisements there is dietary supplements, T-shirt quilts, Magnetic Bead Power active gear, medication for runners with joint pain IT band problems and more, as a major category there is the advertisement of multiple different distance races all throughout the U.S.Type of photos they appear on the cover, table of contents and articles. In the table of contents there is multiple small pictures scattered for example, of famous runners crossing a marathon finish line, running gear pictures, food shots and metal awards.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Monday, November 19, 2018
Magazine Research
The cover layout is composed of the title in a larger size than the other print on it and contains five subtopic headings with the purpose of catching the readers attention. As for the design, there is a side angel shot of a runner with adidas workout leggings and sports bra, the camera is focused on the runner leaving the track in the background faded.
The colors used in the cover seem to all be in a warmer range, most likely emphasizing the time of the day in which the common runner would train. Text features vary in size, font and color. Like mentioned before the title is the largest text in bold and in color white in order for it to stand out. The following texts are subtopics which vary between a white and black color, bold and not not bold and from a medium to a smaller size.
In this specific version of the Runner's World there is articles that will help the reader know how to improve their lower body strength, health, eating habits, how to target and treat running injuries and other articles on improving agility.
As you open the magazine you come across the first advertisement which is announcing the upcoming celebration of the 25th year anniversary of the Walt Disney World 2017 Marathon. Two pages are used for this advertisement, in the first page the background is black with a hint of the next page, containing brief information about the race followed by a picture of the running start line of the previous race, such picture fills the entire page.
Throughout the magazine there is photos of running gear from different brands as well as running shoes, exercises, running trails, races varying on distance and location and athletic equipment.
What is the distribution number for the magazine
Runner’s World has been nominated for 13 National Magazine Awards, the industry’s highest honor, including six for General Excellence (winning for General Excellence Online in 2008).
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
The colors used in the cover seem to all be in a warmer range, most likely emphasizing the time of the day in which the common runner would train. Text features vary in size, font and color. Like mentioned before the title is the largest text in bold and in color white in order for it to stand out. The following texts are subtopics which vary between a white and black color, bold and not not bold and from a medium to a smaller size.
In this specific version of the Runner's World there is articles that will help the reader know how to improve their lower body strength, health, eating habits, how to target and treat running injuries and other articles on improving agility.
As you open the magazine you come across the first advertisement which is announcing the upcoming celebration of the 25th year anniversary of the Walt Disney World 2017 Marathon. Two pages are used for this advertisement, in the first page the background is black with a hint of the next page, containing brief information about the race followed by a picture of the running start line of the previous race, such picture fills the entire page.
Throughout the magazine there is photos of running gear from different brands as well as running shoes, exercises, running trails, races varying on distance and location and athletic equipment.
What is the distribution number for the magazine
Runner’s World has been nominated for 13 National Magazine Awards, the industry’s highest honor, including six for General Excellence (winning for General Excellence Online in 2008).
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%
Monday, November 12, 2018
Developed questions & Interview Schedule: Trainers/Coaches & Runners
December 4th, 2018
- Approval from Sergeant Major Scott Shepard (JROTC Instructor at Sarasota High School, retired soldier from the Army and current runner) has been confirmed as of today, the interview is planned to take place this upcoming week, the specific date is still undetermined.
- The article will concentrate on part of of his physical training during his military career with addition to what convinced him into becoming a runner.
- Final scheduled date was set for December 13, 2018
- What encouraged you into joining the military?
- What was training like?
- From your perspective, what was the purpose of it?
- Do you think that helped you shape the person you are now? Why?
- Is there a personal connection between your training in the military and the runner you are now? If so explain.
- Do you follow specific workouts? Reference source.
- What are some of your recognized achievements?
- What were some of the greatest challenges you've faced as a runner? Personal and physical.
- How did you overcome them?
- What are your goals for this upcoming year?
- Any tips you would like to share with the public?
Reflection:
The interview went as planned, with consent I used my phone to voice record the conversation. The interview took no more than ten minutes but all the content and more was covered. I was able to connect with the interviewee due to our common interest in running and fully express his opinions and answers in the finalized article. I look forward to presenting him the finalized project and get his opinion on his part in the magazine.
The interview went as planned, with consent I used my phone to voice record the conversation. The interview took no more than ten minutes but all the content and more was covered. I was able to connect with the interviewee due to our common interest in running and fully express his opinions and answers in the finalized article. I look forward to presenting him the finalized project and get his opinion on his part in the magazine.
Schedule Photo Shoot
The following locations were specifically chosen to target uninformed Sarasota local or tourist runners, such places are the top best tested locations for various type of runs that include hills, flat surface, cross country trails and more.
1. Fit 2 Run, The Runner's Superstore
- 400 Main St, Sarasota, FL 34236
- 711 S Osprey Ave #1, Sarasota, FL 34236
- 5200 S Beneva Rd, Sarasota, FL 34231
- 4430 S Lockwood Ridge Rd, Sarasota, FL 34231
- John Ringling Causeway, Sarasota, FL 34236
- 6893 Palmer Blvd, Sarasota, FL 34240
- 5851 Nathan Benderson Circle, Sarasota, FL 34235
7.Oscar Scherer State Park- 1843 S Tamiami Trail, Osprey, FL 34229
- 13208 State Rd 72, Sarasota, FL 34241
All locations weren't covered however the most important ones
I did not cove all the locations I decided to not include the stores.
Tuesday, November 6, 2018
Project Selection- My Decision
After analyzing the strengths and weaknesses I posses for both projects, I have decided to carry on with creating a magazine. Like mentioned before, I believe this project is the best fit for me. I will be allowed to compile three of the things that interest me the most into a print journalism; running, reading and modern house decor.
I plan on making this project not only an academic but an experimental assignment as well, the idea would be to explore in depth the aspects that come with creating a magazine, the research and sources it would require to produce it and to make it as entertaining as possible for the target audience.
Currently, the title of the magazine is still undefined however the idea is to research modern house decor and running topics. If I were to settle on the running topic, I would interview runners I know for training tips, best running clothes and gear. In the other hand if I were to decide for the modern house decor, there would be a greater challenge trying to find what could be included about the topic in, in the magazine.
Monday, November 5, 2018
Project Selection- Film
In the first quarter of this course, we viewed films such as Ferris Bueller, All President's Men and the TV show Newsroom, all which contained unique aspects that made them entertaining for their targeted audience. Different camera shots, angles, specific characters, wardrobe, make-up, soundtracks and even location are the components we had to identify and analyze. After completing the required activities I realized a film project would not be the best project to suit me.
Even though I have great organization, coordination and management skills, I do not posses the director or writer component of it. A film director has multiple responsibilities such as interpreting scripts, overseeing cinematography and technical aspects, coaching actors and coordinating the staff. Multiple skills of which I do as well not posses.
However, that does not state that the project itself is by any means not interesting to complete. The idea of producing a short film or show could be exciting due to the opportunity of working by leading others and making important decisions that would influence the outcome of the project.
Even though I have great organization, coordination and management skills, I do not posses the director or writer component of it. A film director has multiple responsibilities such as interpreting scripts, overseeing cinematography and technical aspects, coaching actors and coordinating the staff. Multiple skills of which I do as well not posses.
However, that does not state that the project itself is by any means not interesting to complete. The idea of producing a short film or show could be exciting due to the opportunity of working by leading others and making important decisions that would influence the outcome of the project.
Friday, November 2, 2018
Project Selection- Magazine
Print Journalism is the practice of reporting news, advertisements and informative articles in a printed form such as newspapers, fliers or magazines. The idea of being able to design your own media, have it printed out and physically being able to hold it becomes fascinating.
The magazine project would be a great fit for me due to my ability of instantly noticing fashion designers, fashion trends, knowing current information of trending eye catching items and knowing how and what to use to catch the targeted reader's attention. I have the skills of time management, organization and patience to deal with the stress of putting together a physical form of news that not only will entertain the reader but will also inform them on a specific area.
However, dealing with including necessary articles or advertisements that might be required for a magazine to contain and having the reader not avoid them, is one of the challenges that comes with completing this project. Personally this type of project is challenging because there is only so much that can be included in printed journalism that will make it entertaining enough to make it popular.
The magazine project would be a great fit for me due to my ability of instantly noticing fashion designers, fashion trends, knowing current information of trending eye catching items and knowing how and what to use to catch the targeted reader's attention. I have the skills of time management, organization and patience to deal with the stress of putting together a physical form of news that not only will entertain the reader but will also inform them on a specific area.
However, dealing with including necessary articles or advertisements that might be required for a magazine to contain and having the reader not avoid them, is one of the challenges that comes with completing this project. Personally this type of project is challenging because there is only so much that can be included in printed journalism that will make it entertaining enough to make it popular.
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