Magazine Research

Cover layout: different shades of grey and black appear on the brick wall as the background while three runners (which seem to have gone through a workout) pose in a full shots. The use of dark colors makes an emphasize on the runners' appearance attracting the targeted audience. Subtitles of catching phrases are included in the cover as well advertising some of the topics that would be discussed in the magazine.

There's articles covering how to overcome injuries and how to push yourself to a maximum, the effects of consuming high levels of sodium before a race, what type of carbohydrates are the best to consume and the negative effects of indulging right after a race.

Advertisements included cover the best nutritious snacks, running accessories like body glide, recommended socks to improve blood circulation, trending running shoes and new technology that will efficiently help runners track every and each one of their activities.

Full body shots(cover): Discussed in the cover layout. Mid shots(articles): due to the limited space provided for the length of the article, the space for pictures is also limited. The editor includes an image that relates to the article, in these magazines the articles mostly discuss the achievements of certain runners therefore the images are mid shot of the person being  analysed. Low angle shots
(advertisements): they range from back shots and close ups of the product being advertised and are composed of bright colors which are used to catch attention, close up to the product.

(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%

Magazine Research

The layout of the magazine is composed of a heading and multiple subtitles in different colors and fonts for example, the heading is orange and the largest in font followed by smaller black and white subtitles.

As for the photograph used for the design, there is a full body with background shot of two half-marathoners (information indicated by the magazine) runners at what seems to be the beach and near a bridge, the shot is bright due to the time of the day, there is multiple colors like, varied shades of light blue, brown and white.

Throughout the magazine you encounter articles on chosen locations that are recommended to run at, they include places like Yosemite National Park in California and Virginia Beach,VA. Other articles concentrate on healthy breakfasts Lean Greens and Mean, Berry Melon, Mango Tango and Orange crush. As well as interviews on runners that have competed on 5k's, 10k's, half-marathons and marathons, they mention things to avoid before and after the race, training exercises, warm ups and cool down and right apparel.

For advertisements there is dietary supplements, T-shirt quilts, Magnetic Bead Power active gear, medication for runners with joint pain IT band problems and more, as a major category there is the advertisement of multiple different distance races all throughout the U.S.

Type of photos they appear on the cover, table of contents and articles. In the table of contents there is multiple small pictures scattered for example, of famous runners crossing a marathon finish line, running gear pictures, food shots and metal awards.

(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%

Magazine Research

The cover layout is composed of the title in a larger size than the other print on it and contains five subtopic headings with the purpose of catching the readers attention. As for the design, there is a side angel shot of a runner with adidas workout leggings and sports bra, the camera is focused on the runner leaving the track in the background faded.

The colors used in the cover seem to all be in a warmer range, most likely emphasizing the time of the day in which the common runner would train. Text features vary in size, font and color. Like mentioned before the title is the largest text in bold and in color white in order for it to stand out. The following texts are subtopics which vary between a white and black color, bold and not not bold and from a medium to a smaller size.
In this specific version of the Runner's World there is articles that will help the reader know how to improve their lower body strength, health, eating habits, how to target and treat running injuries and other articles on improving agility.

As you open the magazine you come across the first advertisement which is announcing the upcoming celebration of the 25th year anniversary of the Walt Disney World 2017 Marathon. Two pages are used for this advertisement, in the first page the background is black with a hint of the next page, containing brief information about the race followed by a picture of the running start line of the previous race, such picture fills the entire page.

Throughout the magazine there is photos of running gear from different brands as well as running shoes, exercises, running trails, races varying on distance and location and athletic equipment.
What is the distribution number for the magazine

Runner’s World has been nominated for 13 National Magazine Awards, the industry’s highest honor, including six for General Excellence (winning for General Excellence Online in 2008). 

(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186

Actively purchased: 84%

Developed questions & Interview Schedule: Trainers/Coaches & Runners

December 4th, 2018

• Approval from Sergeant Major Scott Shepard (JROTC Instructor at Sarasota High School, retired soldier from the Army and current runner) has been confirmed as of today, the interview is planned to take place this upcoming week, the specific date is still undetermined.
• The article will concentrate on part of of his physical training during his military career with addition to what convinced him into becoming a runner. 
• Final scheduled date was set for December 13, 2018

Questions:

1. What encouraged you into joining the military?
2. What was training like?
3. From your perspective, what was the purpose of it?
4. Do you think that helped you shape the person you are now? Why?
5. Is there a personal connection between your training in the military and the runner you are now? If so explain.
6. Do you follow specific workouts? Reference source.  
7. What are some of your recognized achievements?
8. What were some of the greatest challenges you've faced as a runner? Personal and physical.
9. How did you overcome them?
10. What are your goals for this upcoming year?
11. Any tips you would like to share with the public?

Reflection:
The interview went as planned, with consent I used my phone to voice record the conversation. The interview took no more than ten minutes but all the content and more was covered. I was able to connect with the interviewee due to our common interest in running and fully express his opinions and answers in the finalized article. I look forward to presenting him the finalized project and get his opinion on his part in the magazine.

Schedule Photo Shoot

The following locations were specifically chosen to target uninformed Sarasota local or tourist runners, such places are the top best tested locations for various type of runs that include hills, flat surface, cross country trails and more. 

1. Fit 2 Run, The Runner's Superstore

• 400 Main St, Sarasota, FL 34236

2. Fleet Feet Sports Sarasota

• 711 S Osprey Ave #1, Sarasota, FL 34236

2. Red Bug Slough Preserve

• 5200 S Beneva Rd, Sarasota, FL 34231

3. Bee Ridge Park

• 4430 S Lockwood Ridge Rd, Sarasota, FL 34231

4. Ringling Bridge Causeway Park

• John Ringling Causeway, Sarasota, FL 34236

5. Celery Fields

• 6893 Palmer Blvd, Sarasota, FL 34240

6. Nathan Benderson Park

• 5851 Nathan Benderson Circle, Sarasota, FL 34235

7.Oscar Scherer State Park

• 1843 S Tamiami Trail, Osprey, FL 34229

8. Myakka River State Park

• 13208 State Rd 72, Sarasota, FL 34241

All locations weren't covered however the most important ones 

I did not cove all the locations  I decided to not include the stores.

Project Selection- My Decision

After analyzing the strengths and weaknesses I posses for both projects, I have decided to carry on with creating a magazine. Like mentioned before, I believe this project is the best fit for me. I will be allowed to compile three of the things that interest me the most into a print journalism; running, reading and modern house decor.

I plan on making this project not only an academic but an experimental assignment as well, the idea would be to explore in depth the aspects that come with creating a magazine, the research and sources it would require to produce it and to make it as entertaining as possible for the target audience. 

Currently, the title of the magazine is still undefined however the idea is to research modern house decor and running topics. If I were to settle on the running topic, I would interview runners I know for training tips, best running clothes and gear. In the other hand if I were to decide for the modern house decor, there would be a greater challenge trying to find what could be included about the topic in, in the magazine.

Project Selection- Film

In the first quarter of this course, we viewed films such as Ferris Bueller, All President's Men and the TV show Newsroom, all which contained unique aspects that made them entertaining for their targeted audience. Different camera shots, angles, specific characters, wardrobe, make-up, soundtracks and even location are the components we had to identify and analyze. After completing the required activities I realized a film project would not be the best project to suit me.
Even though I have great organization, coordination and management skills, I do not posses the director or writer component of it. A film director has multiple responsibilities such as interpreting scripts, overseeing cinematography and technical aspects, coaching actors and coordinating the staff. Multiple skills of which I do as well not posses.
However, that does not state that the project itself is by any means not interesting to complete. The idea of producing a short film or show could be exciting due to the opportunity of working by leading others and making important decisions that would influence the outcome of the project.

Project Selection- Magazine

Print Journalism is the practice of reporting news, advertisements and informative articles in a printed form such as newspapers, fliers or magazines. The idea of being able to design your own media, have it printed out and physically being able to hold it becomes fascinating.
The magazine project would be a great fit for me due to my ability of instantly noticing fashion designers, fashion trends, knowing current information of trending eye catching items and knowing how and what to use to catch the targeted reader's attention. I have the skills of time management, organization and patience to deal with the stress of putting together a physical form of news that not only will entertain the reader but will also inform them on a specific area.
However, dealing with including necessary articles or advertisements that might be required for a magazine to contain and having the reader not avoid them, is one of the challenges that comes with completing this project. Personally this type of project is challenging because there is only so much that can be included in printed journalism that will make it entertaining enough to make it popular.