Magazine Research

Cover layout: different shades of grey and black appear on the brick wall as the background while three runners (which seem to have gone through a workout) pose in a full shots. The use of dark colors makes an emphasize on the runners' appearance attracting the targeted audience. Subtitles of catching phrases are included in the cover as well advertising some of the topics that would be discussed in the magazine.

There's articles covering how to overcome injuries and how to push yourself to a maximum, the effects of consuming high levels of sodium before a race, what type of carbohydrates are the best to consume and the negative effects of indulging right after a race.

Advertisements included cover the best nutritious snacks, running accessories like body glide, recommended socks to improve blood circulation, trending running shoes and new technology that will efficiently help runners track every and each one of their activities.

Full body shots(cover): Discussed in the cover layout. Mid shots(articles): due to the limited space provided for the length of the article, the space for pictures is also limited. The editor includes an image that relates to the article, in these magazines the articles mostly discuss the achievements of certain runners therefore the images are mid shot of the person being  analysed. Low angle shots
(advertisements): they range from back shots and close ups of the product being advertised and are composed of bright colors which are used to catch attention, close up to the product.

(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%