Magazine Research

In this particular magazine bright colors seem to be emphasized in the cover. There's a relaxing, encouraging, and thrilling mood emitted by the bright reds, blues, purples and pinks. It is clear to see that the editor intends to portray a happy feeling that comes with running, encouraging his audience to practice the sport.

Type of articles included are: Kevin Hart covering the details on his first marathon, descriptive page on a trail in Salt Lake City, Utah, advertisement like news, new recipes on meatless meals for thanksgiving, personal best exercises to lose weight, and myths on what to eat and not to eat that will make you a better performer in your sport.

Type of advertisements included are: Specialized Reebok running shoes, Swiftwick performing socks, Kinesiology Therapeutic Tape, TCS New York City Marathon, Emergen-C Vitamin C, Krave Beef Jerky, Epsom-IT Muscle Recovery Lotion and the Far Go Marathon.

Photography: There is a two page photography of a trail in Salt Lake City that strongly emphasizes the the different color rays emitted by a mid afternoon sun. Other photos are scattered throughout the articles for example every articles has no more than two small photographs dedicated to it, one is either used as a header or is positioned at mid right hand boarder of the page and the other is in the second page (if the article is more than one page).

Distribution number.
(Jan to Dec 2017)
Average Circulation: 73,976
Paid Single copies: 19,478
Paid subscriptions: 42,312
Free Copies: 12,186
Actively purchased: 84%