Identify your Target Audience:
-Health-
- Age: 20s-30s
- Gender: Unisex
- Geography: USA
- Income Level: Middle and Upper Middle classes
- Education Level: Most likely high school degree or higher
- Interests: maintaining a healthy lifestyle through workouts, nutrition and meditation. Physical, emotional and mental health.
The Health magazine was chosen as one of the subjects to research due to their similar goals. The overall genre of running is not fully shared between (my magazine) Mile Breaker and Health though the topic of physical health is established and/or found in both. Health magazine uses similar advertisements like nutritional recipes, cardio workouts and articles on people making progress in their health. The only major difference found among both magazines would be that Mile Breaker includes the advertising of multiple gear that is used for their overall topic and Health does not. However, the overall techniques used for advertising and marketing a healthy and fit lifestyle for the intended targeted audience is accomplished in both magazines.
No comments:
Post a Comment