- Age: 18-24, 25-34, 35-44 (mostly for 25-34)
- Gender: unisex (balanced)
- Geography: Mostly local (Sarasota)
- Income Level: Middle Class (working force)
- Education Level: High School and up
- Interests: Extracurricular activity of running or working out overall (cardio)
Our audience is the same due to both of the magazines targeting runners in general. Their product is marketed all around, from social media to print in stores. Such includes eye-catching advertisements about products that can be used in order to improve their common interests or to make it easier to perform those extracurricular activities, this can be considered one persuasive technique used to attract the specific audience. Their audience will be interested in having the latest improvement gear and/or tips on running. The form of media that was used was Print (magazines, specifically) and after closely reviewing the details of the magazine, one can conclude that a major part of targeting ones audience is using an eye-catching cover. Include titles that relate to the activities you audience is interested in, that also relate to the overall theme of the magazine and add colors that will attract anyone's attention.
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